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Shift Advisories
Transformation strategy for technology and industrial businesses.
We help organizations turn shifts in technology, markets, and business models into growth — drawing on 34 years of building businesses from the ground up.
EXPERTISE
Build
Launching and scaling new businesses from zero — proven across six ventures within a global technology leader.
Go-to-Market
Designing partner ecosystems and channel strategies that turn emerging technology into market reach.
Scale
Leading growth across India, Southeast Asia, and the Pacific — with the regional insight to execute, not just advise.
Three decades in technology. One focus: helping businesses navigate what's next.
About Shift Advisories:
Shift Advisories was founded by Rajat Mehta, a business leader with 34 years of experience helping organizations build, launch, and scale new businesses.
Over a 26-year career at HP, Rajat Mehta started and scaled six distinct businesses from the ground up — navigating everything from market entry strategy and go-to-market design to building teams, channels, and P&L ownership at scale. This rare combination of intrapreneurial building and large-enterprise execution sits at the heart of Shift Advisories' approach.
Today, Rajat Mehta works with corporates and startups on the two challenges that define growth in this decade: crafting go-to-market strategies that actually land, and driving digital transformation that moves beyond technology adoption to genuine business change.
Whether you are a startup seeking to enter and win your first markets, or an established enterprise reinventing how you operate and sell, Shift Advisories brings the judgment that only comes from having built businesses — repeatedly, and at scale.
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